Marriage Season: Feeling the heat

Love is truly in the air! And even with temperatures soaring across the country, marriage activity is virtually at its peak. Everything for the simple fact that once monsoons start, the 'shubh' times will come back only next quarter. And hence the hurry.

Just look around you. I have so many in my office and neighbourhood who brave the May heat to go shopping afternoons in air-conditioned shops. And though costs are prohibitive, nothing seems to hinder purchasing. As always, Indians love buying the yellow metal (even if it means 1 grand for 1 gram!). Halls and grounds are booked months in advanced and so are caterers, hotel rooms and decorators.

Ideally, as I see it, if you ask the bride and the groom, they are too tired of it. So are their relatives and friends, wearing heavy silks in summer and taking pains to attend one ceremony after another. So are their parents with all the arrangements. In such times, it looks like the only ones who are truly happy to cash in on these opportunities are professionals who help organise the whole thing and give you all the more ideas to spend on.